五一促销活动方案模板（精彩5篇）

促销就是营销者向消费者传递有关本企业及产品的各种信息，说服或吸引消费者购买其产品，以达到扩大销售量的目的的一种活动。这里给大家分享一些关于五一促销活动方案模板，供大家参考。下面是作文迷的小编为您带来的五一促销活动方案模板（精彩5篇），您的肯定与分享是对小编最大的鼓励。

内容导航

促销活动方案模板 篇1促销活动方案模板 篇2促销活动方案模板 篇3促销活动方案模板 篇4促销活动方案模板 篇5

促销活动方案模板 篇1

活动主题：

activity theme:

欢度五一感恩回报千万家

Happy May 1st gratitude to reward millions of households

活动时间：

Activity time:

____年5月1日-3日（周六-周一）

____ May 1st to 3rd (Saturday to Monday)

活动内容：

Activities:

五一超市促销活动

May 1st Supermarket Promotional Activities

1、惊喜换购仅需1元

1. Only 1 yuan for surprise replacement

超市一次购满元，凭发票到服务台加1元换购商品（价值3-5元左右）。

The supermarket purchased a full dollar at one time, relying on the invoice to the service desk plus 1 yuan to buy goods (worth about 3-5 yuan).

注：服务台人员做好台帐登记工作、现金的正确收取、小票的正确收集，以免出现误差。每天将收取金额上交财务，活动结束后，按照上交的现金核查换购商品。

Note: The service desk staff do a good job of registration, the correct collection of cash, and the correct collection of small tickets to avoid errors.The collection amount will be paid every day. After the event is over, the purchase of goods is checked in accordance with the cash inspection of cash.

2、献惊喜礼金送给您

2. Give you a surprise gift for you

超市一次购物满68元，收款时凭超市海报单页3元抵金券剪角，冲减3元现金（海报剪角有效期为____年5月1日--____年5月3日）；

The supermarket is 68 yuan at a time. When receiving the payment, the top page of the supermarket poster is 3 yuan to get the golden coupon cutting corner, and the 3 yuan cash is reduced (the validity period of the poster corners is ____ on May 1st -____ May 3rd on May 3rd);

注：团购及场外个别专柜不参加；购物金额68元以上不累计计算；每次只能使用一次；

Note: group purchase and individual counter on the off -site do not participate; the shopping amount is more than 68 yuan or more, not accumulated; only once each time;

3、买30元送10元现金券

3. Buy 30 yuan and get 10 yuan cash coupons

活动内容：

Activities:超市一次购物满30元送价值10元的（超市专柜/联谊商业单位）__现金券一张，买60元送2张，多买多送。

注意事项：

Precautions:

1、现金券只能在指定专柜使用；

1. Cash coupons can only be used in designated counters;

2、现金券在月日至月日期间消费有效；

2. Cash coupons are valid from month to monthly day;

3、现金券不找零，不兑换现金；

3. Do not find zero cash coupons, do not exchange cash;

4、购买__专柜满__元时使用一张，满__元时使用2张，依次类推。

4. Buy __ counter full __ yuan to use one, use 2 photos at full __ yuan, and push in order.

5、现金券盖有本公司公章均为生效；

5. The cash coupons are effective in the company's official seal;

6、本次活动的最终解释权归青云购物中心。

6. The final interpretation right of this event belongs to Qingyun Shopping Center.

此活动所有费用由所参加专柜自行承担。

All expenses of this event shall be borne by the counter participation.

促销活动方案模板 篇2

第一部分环境及市场简略分析

Simple analysis of the first part of the environment and market

__店位于__市老城区东郊，离城市中心（传统意义上西湖为中心来讲）较远，周围又有农贸市场和专营批发市场及部分小型的批发店面，这一带消费群主要从农村转化而来，在消费能力上较低，消费意识上习惯于从农贸市场上专营批发市场及部分小型的批发店面中购取廉价的生活必须品，消费群体年龄的平均年龄较高，所购单品较集中。但随着城市中心的逐步转移，人们的消费能力和消费意识消费习惯将得到逐步的提升和改善，加之附近还没有出现类似经营方式的大型购物中心及超市，相信不久的将来，这一带将成为各个商家必争之场所，我们__店应抓住机会抢占市场。

__ The store is located in the eastern suburbs of the old town in __ City, which is far from the city center (in the traditional sense of West Lake).The transformation in rural areas is low in consumption power, and consumer awareness is accustomed to buying cheap life products in the farmers 'market and some small wholesale stores in the farmers' market.Single products are more concentrated.However, with the gradual transfer of urban centers, people's consumption capacity and consumer awareness consumption habits will gradually improve and improve. In addition, there are no large shopping malls and supermarkets similar to similar business methods nearby.Various businesses must compete, we __ shop should seize the opportunity to seize the market.

第二部分活动目的

The purpose of the second part

___店自去年年末试营业以来业绩一直不佳，客观因素是在试营业中基础配套建设尚未完工，一楼二楼的专柜尚未修建完毕，所以无法进行大型的企业形象宣传，但目前，我们在各个方面都已经准备充分，应积极地扩大对外的企业宣传，发展年轻会员，降底消费群体平均年龄，因为他们有着较大的购买力，通过宣传，我们要让附近的老百姓知道_____上乘店，成为附近一带的休闲、娱乐、购物中心，增加人气，加大客流量，提升客单价、提升营业额，加大毛利。

___ The store has been poor since the trial business at the end of last year. The objective factors are that the basic supporting construction in the trial business has not yet been completed. The counters on the first floor and the second floor have not yet been completed, so it cannot be promoted by large -scale corporate image.In all aspects, they are ready. They should actively expand the publicity of foreign companies, develop young members, and reduce the average age of consumer groups, because they have a large purchasing power. Through publicity, we must let the nearby people know _____ to superior to the superiority of _____ 在 在The store has become a nearby area of leisure, entertainment, and shopping malls, increasing popularity, increasing customer flow, increasing customer unit price, increasing turnover, and increasing gross profit.

第三部分活动主题题目

The topic of the third part of the event

生活的好芳邻

Life is a good neighbor

第四部分活动时间地点

Part IV activity time and place

活动时间20__年5月1日～5月3日

Activity time 20__ year May 1st to May 3rd

活动地点_____店

Activity location _____ shop

第五部分合作单位

Part 5 cooperation unit

赞助单位：选择一个或多个在____店较大的有实力且产品质量过硬的企业合作，得到部分的实物和资金方面的赞助，降低我们的单方的费用开支，在活动中我们可以通过协商以不同的方式对合作厂商及其产品做适当的宣传。

Sponsorship unit: Choose one or more corporate cooperation with large and strong product quality in ____ stores to get some physical and funded sponsorship and reduce our unilateral expenses. In the event, we can pass through the event.Negotiation does proper publicity to cooperative manufacturers and products in different ways.

宣传单位：与__当地一家新闻媒体单位如报社或是电台合作，以较低的费用获得最好的宣传效果。

Propaganda units: cooperate with __ local news media units such as newspapers or radio stations to obtain the best publicity results with lower costs.

第六部分媒介方案

Part 6 Media Plan

选择《都市快报》《青年时报》《每日商报》，__电台经济台，交通之声等几家媒体做适当的宣传和报道，同时充分利用传宣单、横幅、气球在附近广泛及全面的宣传，组织人员写传媒宣传稿。

Select the "Metropolis Express", "Youth Times", "Daily Commercial Daily", __ -radio economy station, voice of traffic, and other media to make appropriate publicity and reports. At the same timeFor comprehensive publicity, organize personnel to write media publicity drafts.

在活动前2天向附近的居民及过往人群派发传单或相关资料，作为活动预告。

Two days before the event, send leaflets or related materials to residents and past people as the event preview.

在活动中向现场人群及外围人群派发，充分传达活动信息。

During the activity, they sent to the scene and the peripherals to fully convey the information of the activity.

5月1日在当地的主要报纸上刊登祝贺广告，展示企业文化。

Congratulations to advertisements on the main local newspapers on May 1 to show corporate culture.

活动中邀请电台和电视台进行现场采访，扩大宣传力度。

During the event, radio and television stations were invited to conduct on -site interviews to expand publicity.

第七部分组织形式

Part 7 Organization Form

设总负责小组，由店主要有关领导直接领导，企化部或合作单位共同参与（是为了更好的和企业进行有效的沟通），下设宣传、各活动负责、基础，联络、监督、安全等部分，确保分工明确，责任到头。

There is a general responsible group, which is directly led by the main leaders of the store.For the part, ensure that the division of labor is clear and responsible.

人员安排：

Staffing:

分工人数所属部门人员名单

List of staff members of the division of labor

现场统筹总负责

Overing on -site overall responsibility

现场督导监督

On -site supervision and supervision

现在咨询客服

Consult the customer service now

主持人及演出团队各活动负责

The host and the performance team's activities are responsible

音控宣传

Sound control propaganda

传单发送宣传

Publicity seminars sending publicity

治安人员安全

Public security personnel safety

现场协调联络

Live coordination

场地安排基础

Field arrangement foundation

合作单位联络

Cooperative unit contact

第八部分活动阶段

Part 8 activity stage

（一）活动的策划准备期：

(1) Planning and preparation of activities:

20__年4月10日-20__年5月1日

20__, April 10th-20__, May 1st

工作统筹安排

Work overall arrangement

明细项完成时间责任人

Details complete time responsible person

方案确定4月10日前总负责

The plan is determined to be responsible before April 10th

场地安排4月20日前基础

The venue arrangement before April 20th

人员落实4月10日前总负责

Personnel implementation is always responsible before April 10

宣传筹备4月15日前宣传

Propaganda preparations before April 15th

合作单位4月15日前联络

Cooperative unit contact before April 15

相关手续4月25日前联络

Related procedures before April 25

设备到位4月30日前基础

The equipment is in place before April 30

彩排4月31日前监督

Relief supervision before April 31st

（二）活动的组织与实施期：

(2) Organization and implementation of activities:

1、在4月中旬举办一次《我与__》的征文或向广大消费者征集他们对我们在服务质量、企业发展或建是其他议，作为本次活动的预热。

1. In mid -April, a article "I and __" essay or solicit with consumers to serve us in service quality, enterprise development or construction, as a preheating of this event.

2、5月1日上午9：00～11：30在_店门口举行腰鼓、秧歌、扇舞、健身操等比赛活动。（或是传舞龙等中国传统节庆活动）

2. From 9: 00 to 11:30 on May 1st, a game is held at the entrance of the store.(Or traditional Chinese festivals such as dancing dragons)

3、5月2日为厂商活动日，

3. May 2 is the manufacturer activity day,

4、5月3日白天举办少儿书法绘画现场活动（或是其他针对青少年的活动）。

4. On the day of May 3, the scene of children's calligraphy and painting was held (or other activities for young people).

5、5月3日晚上举行“__杭派服装之夜”的时装表演活动。

5. On the evening of May 3, the "___ -Hangpai Clothing Night" fashion performance activity was held.

6、每天中午11：00～1：30，5：00～7：00在__店一楼大厅或门口开展面包、烤鸡、馒头、饮料等及时食品的促销活动。

6. From 11:00 to 1: 30, 5: 00 ~ 7:00 every day at noon every day, carry out bread, roast chicken, steamed buns, beverages, etc.

7、评选__店工作之星。

7. Selection __ Star of work.

8、开展寻找不合格商品。

8. Carry out to find unqualified products.

9、慰问全市交警。

9. Consolation of the city's traffic police.

10、访问上乘店自开业以来的进行投诉过的顾客。

10. Visit customers who have complained since the opening of the store.

第九部分活动策划方案略解

Part of the 9th part of the event planning solution slightly solved

1、《__》的征文主要是向广大的消费者征集他们与我们____之间发生的一些故事，目的在于让_____走入消费者的生活中，体现出“生活的好芳邻

Life is a good neighbor”这句标语的内涵。向广大消费者征集他们对我们在服务质量、企业发展或建是其他议则可以使我们更好的了解广大消费者心理咨询，从他们的需要出发，为企业的进一步发展做好准备。

奖励：

award:

a、征文：设一等奖一个二等奖二个三等奖三个或若干个入围奖，发证书和奖品，奖品由赞助单位提供并发送_____会员卡。

A. Essays: Set the first prize of the first prize, two third prizes, three or three or several finalists. The certificate and prize are issued.

b、征集建议：设金点子，银点子等若干个，如的确发现有利于解决我们______店目前所面临的问题，可特殊奖励。

B. Solicitation suggestions: Set up gold ideas, silver dots, etc. If it is found that it is conducive to solving the problems currently faced by our _______ store, it can be specially rewarded.

2、腰鼓、秧歌、扇舞、健身操等比赛活动，主要是由中老年人参加。我们可以以此发展中老年消费者，毕竟次类消费者我们目前最大的消费群，并可以增大我们平时的客流量，增加人气。

2. Bullet drums, Yangge, fan dance, fitness and other competitions are mainly participated by middle -aged and elderly people.We can use this to develop middle -aged and elderly consumers. After all, the largest consumer group of sub -consumers is currently the largest consumer group, and we can increase our usual passenger flow and increase popularity.

3、5月2日一天，派出四辆广告送货车，分别慰问全市交警（大概60岗亭，每人500ml二瓶，合计约70箱，实物为企业赞助）。

3. One day on May 2nd, send four advertisements to send trucks to condolences to the city's traffic police (about 60 pieces, 500ml per person, about 70 boxes, and sponsors of the enterprise).

促销活动方案模板 篇3

一、活动背景

1. Activity background

面对年后第一个长假的来临，第一个销售高峰也随之到来，在这个春夏交接的时段，是一个消费较为活跃的时期，尤其是服装和食品类。

Facing the first long holiday after the year, the first peak sales peak also came. In this spring and summer interchange, it was a period of active consumption, especially clothing and food.

二、活动思路

Second, activity ideas

五月正是天气转暧并趋于稳定的季节，也是进行旅游等户外活动的好时期，特举办“锣开五月、玩美假期”

"Gongkai May, Playing US holidays"活动，“锣开”是大力度的促销活动，为消费者省钱的时间到了，“玩美假期”则是假日期间我们将举行很多有意思的活动，此活动的目的就是抓住这段时间的消费者的消费特点。随后还有“母亲节”、“助残日”、“牛奶节”等爱心大行动贯穿整个五月。

三、活动目的

Third, the purpose of activity

提高门店销售额，同时增加企业亲和力，树立优良企业形象，培养忠实顾客。

Increase store sales, increase the affinity of enterprises, establish excellent corporate image, and cultivate loyal customers.

四、五一促销活动主题

Fourth, May Day Promotion Theme

“锣开五月、玩美假期”

"Gongkai May, Playing US holidays"

五、主体宣传

5. Master propaganda

1、我开锣、您省钱。

1. I gong and you save money.

2、玩转假(价)期

2. Play the fake (price) period

六、活动时间：

6. Activity time:

4月25日——5月15日

April 25th -May 15th

1、开锣套餐、惊喜无限

1. Putting the gong package, unlimited surprise

2、开锣时刻、争分夺秒

2. Open gongs and fight against time

3、完美价期、任您挑选

3. Perfect price period, let you choose

“五一”期间是旅游高峰期，在市民准备前往旅游目的地之前的采购，部份市民的市内户外活动、短途旅游也将是我们这次促销活动的一个契机。

During the "May 1st" period, it is the peak tourism period. Citizens are purchased before the citizens are preparing to go to the tourist destination. Some citizens' outdoor activities and short -distance tourism in the city will also be an opportunity for our promotional activity.

活动内容：实质是捆绑，销售分“旅游套餐”和“假日套餐”。

Event content: essentially bundled, sales are divided into "tourism package" and "holiday package".

“旅游套餐”是针对短途旅游消费群和外来长途游团体，将单个商品的折扣累加、集中凸显价格优势。

"Tourism Package" is aimed at short -distance travel consumer groups and foreign long -distance tour groups to highlight the discount and highlight the price advantage of a single product.

“假日套餐”针对平日忙于工作难得休息的人群，尤其是单身消费群体，主要将生活必需品适当组合、建议在此炒作健康概念，推出“黄金周健康谱”。

The "holiday package" is aimed at people who are busy at work on weekdays, especially single consumer groups. They mainly properly combine the necessities of life and recommend the concept of health here to launch the "Golden Week Health Spectrum".

5月1日“劳动光荣餐”为滋补系列。

The "Glory Meal of Labor" on May 1 is the nourishing series.

5月2日“开锣首席餐”特色系列。

On May 2nd, "Gong Gong Chief Meal" feature series.

5月3日“玩美心情餐”绿色系列。

On May 3rd, "Play Beauty Mind Meal" green series.

5月4日“时尚青年餐”营养系列。

"Fashion Youth Meal" nutrition series on May 4th.

5月5日“青春飞扬餐”美容系列。

"Youth Flying Meal" beauty series on May 5.

5月6日“开心、玩转餐”休闲系列。

On May 6th, "Happy, Playing and Transfer" Casual Series.

5月7日“归心似箭餐”调节合胃系列。

On May 7th, the "Return to Heart Like Arrow Meal" adjusts the stomach series.

每日食谱不同（主要包括：菜系、水果饮料、休闲食品等、捆绑销售）。

Daily recipes are different (mainly including: cuisine, fruit beverages, leisure foods, etc., bundled sales).

促销活动方案模板 篇4

活动背景分析：

Activity background analysis:

五一节日期间，各商家比着打折让利销售的行为让人担忧，认为从表面上看起来红红火火的假日销售，只是消费者将昨天、明天或下个月的消费集中在几天内进行。为了引导消费，激发节日冲动性消费，并且要想在五一期间取得较好的销售业绩和较有影响力的社会效应，提升__商城的企业形象及以文经商的特点，__应该举办与节日相应的各种活动，推出文化营销，使营销过程与文化享受有机结合起来，使消费者在享受多元化服务的同时，增加随机消费的欲望。从本质上区别与其他商家大同小异的一味让利打折手段来带动假日消费，真正意义上从社会角度提升__的形象，树立高层次的文化消费来吸引消费者，笼络高层次的消费群体，展现名店风范。拟策划以下“繁花似锦五月天，欢乐假期乐无限”五一节日主题系列活动，活动方案如下：

During the May Day holiday, the behavior of various businesses made the sales of profit sales worrying, thinking that the holiday sales that appeared on the surface, it was only consumers concentrated the consumption yesterday, tomorrow or next month in a few days in a few days.EssenceIn order to guide consumption, stimulate holiday impulse consumption, and want to achieve better sales performance and influential social effects during the May Day, improve __ mall corporate image and the characteristics of textbooks.Corresponding activities corresponding to festivals, launching cultural marketing, making the marketing process and culture enjoy the organic combination, so that consumers can enjoy the desire of random consumption while enjoying diversified services.In essence, it is similar to other merchants to let the discounts discounting means to drive holiday consumption. In the real sense, the image of __ from a social perspective, establishing high -level cultural consumption to attract consumers, cover high -level consumer groups, show famous shops, show famous shopsStyle.It is planned to plan the following "Flowers Like Jin May Day, Happy Holidays Lowl" May 1st festival theme series activities. The event plan is as follows:

一、系列活动主题：

1. The theme of the series of activities:

1、五月购物赠大礼，欢乐假期全家游

1. Shopping gifts in May, happy holiday family tour

2、心系千千结，十万爱情大展示

2. Thousands of hearts, 100,000 love shows

3、迎五一旅游大礼回馈会员

3. Welcome to the May 1st Tourist Gift Give Reward Member

4、春季时装周

4. Spring Fashion Week

5、打折促销活动

5. Discount promotional activities

6、印制__商城《精品购物指南》春季版一期

6. Print __ Mall "Boutique Shopping Guide" Spring Edition Phase I

二、活动时间：

2. Activity time:

1、五月购物赠大礼，欢乐假期全家游

1. Shopping gifts in May, happy holiday family tour：__年5月1日——5月5日

1. Shopping gifts in May, Happy Holiday Family Tour: __In May 1st -May 5th

2、心系千千结，十万爱情大展示

2. Thousands of hearts, 100,000 love shows：__年5月1日——5月5日

3、迎五一旅游大礼回馈会员

3. Welcome to the May 1st Tourist Gift Give Reward Member：__年5月1日——5月7日

3. Welcome to the May Day Tour Gift Reward Members: __In May 1 -May 7th

4、春季时装周

4. Spring Fashion Week：__年5月1日——5月5日

4. Spring Fashion Week: __ May 1st -May 5th

5、打折促销活动

5. Discount promotional activities：__年5月1日——5月7日

三、系列活动范围：

Third, the scope of activities:

快易拍商城及八一店、快易拍购物广场及北园店

Quick Easy Pattle Mall and Bayi Store, Kuaisu Shopping Plaza and Beiyuan Store

四、系列活动内容：

Fourth, series of activities:

Activities:

Activities:

（一）五月购物赠大礼，欢乐假期全家游

(1) Shopping gifts in May, happy holiday family tour

活动内容：

Activities:

Activities:

为在五一黄金周提升__商城人气，创造销售佳绩，特举办“五月购物赠大礼，欢乐假期全家游”即购物赠五一情侣、全家旅游套票活动。

In order to increase the popularity of the Golden Week in May 1st and create a good sales performance, the "May Shopping Gifts, Happy Holidays Family Tour", which are specially organized by May Day, is a May Day couple and a family travel package.

更多策划方案尽在：中国零售资讯网快易拍

More planning plans are all in: China Retail Information Network Express Shooting

实施细则：

Implementing Regulations:

Implementing Regulations:

①5月1日——5月5日，凡当日累计消费正价商品满3000元凭发票及有效证件登记即可获得五一旅游两人情侣套票

① From May 1st -May 5th, the cumulative consumer consumer official price of the same day can get the May 1st Tour Couple Package with an invoice and valid document registration

一张。（不累计赠送）

One.(No accumulated gifts)

②凡当日累计消费正价商品满4000元凭发票及有效证件登记即可获得五一全家旅游标准套票（限三人）一张。（不累计赠送）

② Where the cumulative consumer consumption of the consumer, the cumulative consumer of the consumer will get a May 1 family tourist standard package (limited to three people) with an invoice and valid document registration over 4,000 yuan.(No accumulated gifts)

One.(No accumulated gifts)

③凡当日累计消费正价商品满5000元凭发票及有效证件在相应品牌专柜登记即可获得五一全家旅游套票（限四人）一张。（不累计赠送）

③ Any cumulative consumer consumer official price of 5,000 yuan on the corresponding brand counters can get a May 1 family tourist package (limited to four) on the corresponding brand counter.(No accumulated gifts)

One.(No accumulated gifts)

④凡当日累计消费正价商品满1__元凭发票及有效证件登记即可获得豪华旅游两人情侣套票一张。（不累计赠送）

One.(No accumulated gifts)

④ All the cumulative consumer officials on the day can get a luxury tourist couple package with the invoice and valid document registration.(No accumulated gifts)

⑤凡当日累计消费正价商品满__0元以上凭发票及有效证件登记即可获得豪华港澳旅游两人情侣套票一张。（不累计赠送）

⑤ Every day, the cumulative consumption official price is full of full -price products __0 yuan or more can get a luxury Hong Kong and Macao tourist couple package with the invoice and valid document registration.(No accumulated gifts)

One.(No accumulated gifts)

注：此次活动仅限于服装品牌（会员卡只积分不打折），厂家自愿参加，不参加厂家需参加打折促销活动，__不承担费用。顾客旅游费用在购物3000——__0元消费金额前提下产生，厂家承担费用仅相当于商品打折额度折，较通常节日打折促销活动费用少且促销效果显着。（附：旅游价格表一份）

Note: This event is limited to the clothing brand (the membership card is only not discounted). The manufacturer voluntarily participated. Do not participate in the manufacturer's participation in discount promotion activities.Customer tourism costs are incurred on the premise of shopping at 3000 -__ 0 yuan. The manufacturer's bearing cost is only equivalent to the discount of commodities, which is less expensive than the usual festival discount promotional activities and the promotion effect is significant.(Attachment: One copy of the tourist price table)

（二）心系千千结，十万爱情大展示

(2) The heart is thousands of knots, and the 100,000 love shows

活动内容：

Activities:

Activities:

爱情专线尽显温馨五一期间，推出独具特色的爱情 www.paomian.net 专题活动，以“心系千千结，十万爱情大展示”为响亮口号，抓住现代年轻人趋于真情表露的开放心态，积极调动热恋中情侣们自我表白的参与热情，将写有每对情侣爱情誓言、姓名、祝福等内容的手绢相互连接，这五彩缤纷、心心相结的“爱之物语”在春风吹拂之下自然形成一道亮丽的风景线，而形形色色的爱情誓言则向每位顾客敞开心扉，与人们共同感受挚爱的甜蜜与温馨。

During the warm May Day, the love line was launched, and the unique love www.paomian.net special event was launched.With an open mind, actively mobilize the enthusiasm of the couple's self -confession in the love of love, and will write the handkerchiefs with each couple's love vows, names, blessings, etc. to connect with each other.Below a natural landscape line naturally forms a beautiful love vow to open up heart to each customer, and together with people feel the sweetness and warmth of the beloved.

实施细则：

Implementing Regulations:

Implementing Regulations:

①五一期间，活动在商城前广场举办“心系千千结，十万爱情大展示”活动，用红色软绳连接用于悬挂手绢，每对男女顾客可现场领取手绢一块，提供油性马克笔供顾客撰写爱情誓言、真实姓名（用于抽取幸运顾客）、祝福等内容，凡经顾客同意的手绢由顾客亲手系在绳上，后一对顾客接着前一对顾客用手绢打结连接，以次类推，挂满为止。

① During the May Day, the event was held in the square in front of the mall "Thousands of Hearts, 100,000 Love Display" activities. The red soft rope was connected to hang handkerchiefs.For customers to write love vows, real names (used to extract lucky customers), blessings and other content, all handkerchiefs that the customer agreed by the customer is tied to the rope by the customer, and the last pair of customers will connect the previous pair of customers to connect with handkerchiefs in orderThe second category is full.

②每日抽取一对幸运情侣，可获赠五一期间上海近郊旅游两人情侣套票一张。每日幸运顾客名单在网站公布，次日凭有效证件领取赠票。

② Take a pair of lucky couples daily, and you can get a ticket for two couples traveling in the suburbs of Shanghai during the May Day.The daily lucky customer list is announced on the website, and the next day will receive tickets with valid documents.

注：此活动需营运部管理人员协助进行，手绢初步预算5000块，元/块×5000=2500元；红色尼龙绳：50m×5元/m=250元；情侣旅游套票价值200×5=1000元；宣传活动_展架，总计3750元，由商城承担活动费用。

Note: This activity requires the assistance of the management staff of the operation department. The preliminary budget of the handkerchief is 5,000 yuan, the yuan/block × 5000 = 2500 yuan; the red nylon rope: 50m × 5 yuan/m = 250 yuan;1,000 yuan; propaganda activities_Shang frame, totaling 3750 yuan, the mall bears the cost of activity.

（三）迎五一旅游大礼回馈会员

(3) Welcome to the May 1st Tourism Gift Give Reward Member

活动范围：__商城

Scope of Activity: __ Mall

为感谢__会员多年来对__的支持，截止至__年5月7日，会员卡累计购物积分排名前三名的__会员，于__年5月1日——5月7日期间，可凭__会员卡、及身份证到总台登记并领取相应的旅游套票奖励。（过期不候，排名情况于五一结束后统计在网站及各大报纸公布）

Thank you __ Members for many years of support for __. As of the __th year on May 7th, the membership card ranks in the top three of the __ membership, from May 1st -May 7thDuring the day, you can register and receive the corresponding travel package rewards with the __ member card and ID card.(If the expiration is not waiting, the ranking situation is announced on the website and major newspapers after May 1st)

促销活动方案模板 篇5

一、活动时间：

1. Activity time:

4月30日-5月8日

April 30-May 8th

二、活动目的：

2. Activity purpose:

五月份是一个黄金周，在全月里有几个重大节日如：五一国际劳动节、五四青年节、母亲节、六一儿童节等。为了更好地促进销售，提高客单价，并且产生较有影响力的社会效应，进一步提升汇佳的企业形象。

May is a Golden Week. There are several major festivals throughout the month, such as the May 1st International Labor Day, May 4th Youth Festival, Mother's Day, June 1 Children's Day, etc.In order to better promote sales, increase customer unit price, and produce more influential social effects, and further enhance Huijia's corporate image.

三、活动主题：

3. Activity theme:

庆五一，享方便实惠，赢精彩大奖

Celebrate May Day, enjoy the convenience and benefit, and win the wonderful award

四、活动口号：

Fourth, activity slogan:

五一逛快易拍，购物中大奖；低价降到底，好运转不停。

May 1st will be easy to shoot, shopping in shopping; low prices to the end, good operation.

五、广告宣传：

Five, advertising:

dm4月30日---5月4日，户外宣传广告喷绘介绍促销活动，车身条幅，大门条幅，店内pop，广播宣传

DM April 30th —— May 4th, outdoor publicity advertising inkjet introduction promotion, body banner, gate banner, store POP, broadcast promotion

六、场景布置：

6. Scene arrangement:

大门口条幅，夏季吊旗，特价区吊牌12块，上下电梯3块宣传指示牌，平步梯广告帖纸，中空巨幅两条

Gate enthusiasts, summer hanging flags, 12 tags in the special price area, 3 publicity signs on the elevator, flat ladder advertising post paper, huge huge hollow

七、活动策略：

7. Activity strategy:

1)五一黄金周，低价降到底，推出一期dm海报4月30日至5月4日，单品分类，生鲜25，食品50，非食品40，专柜30，老店25

1) May Day Golden Week, low price drop to the end, launched the first DM poster from April 30th to May 4

2)五一逛___，购物中大奖（具体方案见附页）

2) Wandering on May Day, a prize in shopping (see the attached page for the specific plan)

3)低价降到底，好运转不停（具体方案见附页）

3) The low price is reduced to the end, and the good operation is constantly (see the attached page for the specific plan)

4)5月1日第二届“劳动颂歌”青年卡拉ok竞赛决赛，大浪淘沙显高明，群星荟萃看今朝。

4) On May 1st, the second "Labor Songs" Youth Cara OK Contest Final, Dalang Sands are clever, and stars are gathered to see the present.

5)5月4日“青春风采，活力无限”青年节精彩文艺演出

5) On May 4

6)5月5日“五一逛___，购物中大奖”抽奖晚会，精彩演出（内部员工）

6) On May 5th, "May Day, ___, Shopping Grand Award" draw party, wonderful performance (internal employee)

7)“六一儿童才艺秀”报名正式启动，4月25日至5月10日报名，5月13日第一场预赛（具体方案见附面）

7) The registration of "Children's Talent Show" was officially launched, registered from April 25th to May 10th, and the first preliminaries on May 13 (see the specific plan)

8)5月8日母亲节，母亲购物有礼。凡于5月8日来我商场购物的已婚女性顾客，一次性购物满50元以上，凭电脑小票送礼品一份。每人每票限送一份，礼品数量有限送完即止。

8) On May 8th, Mother's Day, the mother's shopping was courteous.All married female customers who came to my shopping mall on May 8th shopping for more than 50 yuan at one time, giving a gift with a computer ticket.Each person is limited to one copy, and the number of gifts is limited.

9)5月12日“五一逛__，购物中大奖”颁奖晚会

9) May 12th "May Day__, Shopping Grand Awards" Awards Evening Party