元宵节活动主题策划方案2023创意（优秀4篇）

正月十五是元宵节，元宵节是中国的传统民俗节日，说起元宵节，你们知道可以举行什么有趣的活动？那么方案当然也是少不了的啦！作文迷为大家精心整理了元宵节活动主题策划方案2023创意（优秀4篇），希望可以启发、帮助到大家。

内容导航

元宵节活动主题策划方案 篇1元宵节活动策划方案 篇2元宵节活动主题策划方案 篇3元宵节活动策划方案 篇4

元宵节活动主题策划方案 篇1

今年元宵节、情人节相对较集中，为把握节日商机，创造更佳的销售业绩，我们将通过“元宵灯谜会”的形式，树立“商品全、品质优、服务好”的新世纪形象来集中组织商品促销活动。

This year's Lantern Festival and Valentine's Day are relatively concentrated. In order to grasp the business opportunities of festivals and create better sales performance, we will set up a new century image of "full, quality, good service" in the form of the "Lantern Festival Lantern Riddles" to concentrateOrganize commodity promotion activities.

一、活动主题

1. Activity theme

新世纪元宵灯谜会

New Century Lantern Festival Lantern Riddle Club

二、活动时间

2. Activity time

_年2月_日（正月十二）——-2月_日（正月十五）

_ February of the Year_ _ (12th of the first month)-February_ _ (15th of the first month)

三、活动方案

3. Activity plan

红红火火新世纪、热热闹闹过元宵

New century, lively Lantern Festival in the new century, lively

小活动一：庆团圆吃元宵、美味汤圆大联展

Small activity 1: celebrate the Lantern Festival, delicious dumplings

在超市设立元宵美食街，突出传统文化氛围及新世纪汤圆品种全、质量优的特点，推出各式特色汤圆及礼盒，引导顾客佳节送汤圆，推出部分特价汤圆促销，拉动销售。

Establish a Lantern Festival food street in the supermarket, highlighting the traditional cultural atmosphere and the characteristics of the new century dumplings varieties and excellent quality, launch a variety of characteristic dumplings and gift boxes, guide customers to send dumplings, launch some special dumplings promotion, and drive sales.

小活动二：庆团圆吃元宵、猜灯谜中大奖

Small activity two: celebrate the Lantern Festival, guess the lantern riddles in the ninth prize

在各楼层均开辟字谜游乐区，来新世纪的顾客无论是否购物，均可参与猜谜，凡猜中即有奖品一份，猜中谜底的顾客请到总服务台按编号对证领取奖品。

On all floors, the rush amusement area can be opened. Customers who come to the new century can participate in the guessing puzzle whether they are shopping. There is a prize in all guessing. The customers who guess the mystery are invited to the general service desk to receive the prize for the certification according to the number.

游戏规则及兑奖办法：

Game rules and redeeming methods:

1、必须由本人将谜底贴于谜面之上。

1. You must put the mystery on the mystery.

2、按编号对证确认后方可领取。每人每天限3次。

2. After the number is confirmed to confirm the certification.Each person is limited to 3 times a day.

3、凭有效证件（身份证、学生证、驾驶证等）登记后方可领取。

3. Register with valid certificates (ID cards, student IDs, driving licenses, etc.).

小活动三：庆团圆吃元宵、开门见礼送红包

Small activity three: celebrate the reunion to eat the Lantern Festival, open the door to see the gift red envelopes

活动期间，对每天进店前100名顾客免费分发红包，红包内有免费“元宵券”一张，顾客凭红包内_元宵小票+满20元以上的购物小票，到服务台领取元宵。

During the event, a free red envelope is distributed for free of 100 customers every day. There is a free "Lantern Festival" in the red envelope. Customers use the red envelope_onon Lantern Tickets+more than 20 yuan of shopping tickets to receive the Lantern Festival at the service desk.

小活动四：庆团圆吃元宵、购物打折又送礼

Small activity 4: celebrate the reunion to eat the Lantern Festival, shop discount and give gifts

正常商品92折后满100元，（超市商品不打折满100元，化妆品97折满100元）送汤圆1包，满200元送2包，当日小票可累计，多买多送，以此类推。（会员卡可积分）

Normal products are over 100 yuan after 92 % off, (supermarket products do not discount 100 yuan, cosmetics 97 % off 100 yuan) Send 1 packet of dumplings, 2 packs of 200 yuan, small tickets on the day, buy more and send more, so as to get more and get it, soanalogy.(Member card can be marked)

（黄白金、烟酒、手机、特价、削价商品不参加，羽绒服88折不参加。）

(Yellow platinum, tobacco, alcohol, mobile phone, special price, price cutting products do not participate, and the down jacket will not participate for 88 %.)

四、卖场布置

Fourth, store layout

A、商场内部：

A. Inside the mall:

1、分区域布置，使卖场形象化、特色化，吸引顾客。

1. Dialogue layout makes the store's image, characteristic, and attract customers.

2、更换卖场内的装饰材料，增加顾客对我商场的新鲜感，不断的提升企业形象。

2. Replace the decorative materials in the store, increase the freshness of customers to my shopping mall, and continuously enhance the corporate image.

3、制作一批购物温馨提示语，创造良好的购物氛围及增加顾客消费信心。

3. Make a batch of warm reminders of shopping, create a good shopping atmosphere and increase customer consumption confidence.

4、重要位置宣传主题促销活动。

4. Important position promotional promotion activities.

5、商场广播滚动宣传促销活动及特价信息。

5. Mall broadcast rolling promotional promotion and special information.

6、楼梯换元宵节广告语，“新世纪汤圆格外甜”或“大红灯笼高高挂、红红火火过元宵”，超市元宵美食街悬挂KT板制作的元宵造型进行装饰。

6. Change the Lantern Festival slogan for the stairs, "New Century Dumplings Sweet" or "Big Red Lantern Hanging High, Red and Red Fire Passing the Lantern Festival".

7、超市副食区走廊喷绘玫瑰花背景，铺设地面，红火卖场节日氛围。（元宵节、情人节共用）超市入口地面、出口地面喷绘装饰。

7. Injection of roses in the gallery of the supermarket non -staple food area, laying the ground, and the red fire store festive atmosphere.(Common for the Lantern Festival, Valentine's Day) Inkjet decoration of the inlet and exit of the supermarket.

8、制作元宵灯谜，正月十二（活动前）全部悬挂装饰到位。

8. Make a Lantern Festival riddle, all the hanging decoration of the first month of the first month (before the event).

9、超市元宵节与情人节的装饰一起考虑，共同进行装饰。

9. Together with the decoration of the Lantern Festival in the supermarket and the decoration of Valentine's Day, it is decorated together.

B、商场外部：

B. Outside the mall:

1、商场入口制作写真版面，宣传主题促销活动。

1. The portal of the mall will make a photo page and promote the theme promotional activities.

2、装饰布置入口立柱，在门外放置彩虹门，增加节日气氛。

2. The decorative layout of the entrance column, place the rainbow door outside the door to increase the festive atmosphere.

元宵节活动策划方案 篇2

一、活动背景

1. Activity background

农历的正月十五日，春节即将过去，我们又迎来中国的传统节日——元宵节。正月是农历的元月，古人称夜为“宵”，所以称正月十五为元宵节。正月十五日是一年中第一个月圆之夜，也是一元复始，大地回春的夜晚，人们对此加以庆祝，也是庆贺新春的延续。元宵节又称为“上元节”。元宵节是个喜庆的节日。社区特开展“闹元宵，做花灯，煮汤圆”元宵喜乐活动，营造社区喜庆欢聚氛围，共度美好佳节。

On the fifteenth day of the lunar calendar, the Spring Festival is about to pass, and we will usher in the traditional Chinese festival -Lantern Festival.The first month is the January of the lunar calendar.On the 15th of the first month, the first moon night of the year, and it is also a one -dollar night. The night of the earth returning to the spring. People celebrate this is also the continuation of the New Year.The Lantern Festival is also called "Shangyuan Festival".The Lantern Festival is a festive festival.The community specially carried out the "Lantern Festival, making lanterns, cooking dumplings," the Lantern Festival joy activity, creating a happy atmosphere of the community, and spending a good festival.

二、活动目的

2. Activity purpose

1、继承元宵传统文化

1. Inherit the traditional Lantern Festival traditional culture

2、营造元宵热闹氛围

2. Create a lively atmosphere of the Lantern Festival

3、表达相聚的喜悦，制作精美花灯

3. Express the joy of gathering, make exquisite lanterns

三、活动时间

3. Activity time

20__年__月__日14：00——16：00

20__ Years __ month __ day 14: 00-16: 00

四、活动主题

Fourth, event theme

闹元宵做花灯汤圆团圆圆

Lantern Festival, lantern dumplings, dumplings round reunion round

五、活动地点

5. Location

__社区活动中心

__Community Center

六、参与单位

6. Participating unit

主办：__社区管理委员会。

Hosted: __ Community Management Committee.

协办：__社工事务所。

Co -organized: __Sconsmanship Office.

七、活动对象

7. Activity object

__社区未成年人及家长。

__Prown minor and parents.

八、活动内容

Eight, activity content

社工组织。社区未成年及家长参与“闹元宵做花灯煮汤圆”活动。通过手动制作花灯，煮汤圆的过程，感受元宵佳节的另一种欢聚情怀。

Social workers.Community minors and parents participated in the "Lantern Lantern Lantern to make lanterns to cook dumplings" activities.By making the lanterns manually, the process of cooking dumplings, and feeling another kind of gathered feelings of the Lantern Festival.

元宵节活动主题策划方案 篇3

一、活动主题

1. Activity theme

猜灯谜、庆元宵

Guess the lantern riddles, celebrate the Lantern Festival

二、活动时间

2. Activity time

_年2月__日（农历正月十五）晚6：00

__ _ _ _ (the 15th of the lunar calendar on the 15th) at 6:00

三、活动地点

Third, the location of the activity

一楼同仁厅会议室

Conference room on the first floor of the Tongren Hall

四、活动准备

Fourth, event preparation

1、2月__日前，人力资源部负责收集各种灯谜，准备奖励员工的小礼品。

1. A few days ago, the Ministry of Human Resources was responsible for collecting various lantern riddles to prepare small gifts for employees.

2、场地布置：2月__日上午，设备科协助人力资源部，悬挂好元宵节灯笼；下午下班前在会议室四周拉上红丝带，将灯谜吊在上面；活动期间播放节日音乐，渲染气氛。

2. Site layout: In the morning of February __, the equipment department assisted the human resources department to hang the Lantern Festival lanterns; pull the red ribbon around the meeting room before get off work in the afternoon, hang the lantern rushing on it; play holiday music during the event, rendering rendering atmosphere.

3、2月__日晚，人力资源部负责组织猜谜活动，包括人员通知，谜底核对、奖品发放及宣传拍摄等；保卫科负责维持活动期间的秩序。

3. On the evening of February, the Ministry of Human Resources was responsible for organizing puzzle activities, including personnel notifications, checking checks, the distribution of prizes, and publicity shooting;

五、活动规则

5. Activity rules

1、猜谜活动，必须是现场猜谜，不得将谜面揭下带走。

1. Guessing the mystery must be a guessing mystery at the scene, and must not be revealed and took away the mystery.

2、每个猜谜者猜一个灯谜，必须先到指定兑奖处核对谜底，确认无误后，由巡视人员取下谜面交兑奖处，猜谜者进行登记，填写所猜中谜面题号、谜底、本人姓名、部门或车间之后，方可领取奖品。

2. Guess a lantern riddle of each guessing puzzle must first check the mystery at the designated redemption office. After confirming that there is no error, the inspector will remove the mystery and exchange the award office.After the department or workshop, you can receive prizes.

3、猜对一条谜语兑换一份奖品。为了让更多的员工参与活动，每人次限猜一条。

3. Guess to redeem a prize for a riddle.In order to allow more employees to participate in the activities, one person is limited to one.

4、谜语共200条，第1-60条灯谜到一号兑奖桌核对答案，第61-120条灯谜到二号兑奖桌核对答案，第121-200条灯谜到三号兑奖桌核对答案。

4. A total of 200 riddles, the 1-60 lantern riddles to the No. 1 redemption table check the answer, the 61-120 lantern riddles to the No. 2 rejuvenation table check the answer, and the 121-200 lantern riddles to the 3rd rejuvenation table will be checked.

5、奖项设置，共设置奖品200份，猜对一条谜语兑换一份奖品，奖品兑完，活动结束。

5. Award settings, set up a total of 200 prizes, guess a riddle exchanged for a prize, the prizes are completed, and the event is over.

六、活动注意事项

6. Precautions for activities

1、猜谜要有秩序，不要大声喧哗。

1. Guess the puzzle must be in an order, don't make a loud noise.

2、谜底猜出后，员工只需把谜面题号记住，到指定兑奖处核对答案，不能将谜面取下。

2. After guessing the mystery, the employee only needs to remember the mystery title number to check the answer at the designated redemption office.

3、对答案要排队守秩序，违反者取消猜谜资格。

3. The answer must be queued for order, and the offenders cancel the qualifications of guessing puzzles.

七、活动费用预算

7. Activity expense budget

1、元宵小灯笼__只，_元×__=___元

1. Lantern Lantern Lantern Lantern __ Only, _Diyuan × __ = ___ Yuan

2、红丝带两盘，__元×_=__元

2. Two disks of red ribbon, __ yuan × _ = __ yuan

3、礼品___份，_元×___=___元

3. Gifts ___ copies, _MM ___ = ___ yuan

合计费用：约____元左右。

Total costs: about ____ yuan.

元宵节活动策划方案 篇4

一、总体目标

1. Overall goal

通过圣诞、元旦的策划活动，扩大酒店的知名度，加强与商务客户的感情联系，引导周边地区居民的餐饮消费，从而取得一定的经济效益和社会效益。

Through Christmas and New Year's Day planning activities, expand the popularity of the hotel, strengthen the emotional connection with business customers, guide the catering consumption of residents of surrounding areas, so as to achieve certain economic and social benefits.

二、策划内容

2. Planning content

（一）元宵活动安排

(1) Lantern Festival event arrangement

1、砸金蛋

1. Smash the golden egg

日期：20__年_月_日到20__年_月__日。

Date: 20__ Years _ Month _ Day to 20__ Years __ 月 日.

时间：中午12：00至13：00，晚上18：00至21：00。

Time: 12:00 noon to 13:00, 18:00 pm to 21:00.

活动地点：酒店总台右边休息区

Activity location: The rest area on the right side of the hotel's main station

形式：

form:

（1）娱乐活动带动客房餐饮促销。

(1) Entertainment activities drive room catering promotion.

（二）圣诞、元旦宣传安排。

(2) Propaganda arrangements for Christmas and New Year's Day.

1、宣传广告（预计支出：0。5万元）

1. Publicity advertisement (expected expenses: 0.5 million yuan)

（1）在特区报、商报、南山报上做一些宣传报导和硬性广告（营销部负责）。

(1) Do some publicity and reports on the SAR, Business Daily, and Nanshan Daily (responsible for the marketing department).

（2）悬挂宣传横幅、条幅（营销部负责）。

(2) Hanging publicity banner and banner (responsible for the marketing department).

（3）短信群发（营销部负责）。

(3) SMS group issuance (responsible for the marketing department).

活动主题：迎圣诞，庆元旦，砸金蛋，欢欢喜喜拿大奖。

Activity theme: Welcome Christmas, celebrate New Year's Day, smash golden eggs, and happy to win a big prize.

活动时间：20__年_月__日至20__年_月__日21：00止。

Activity time: 20__ Years __ 活动 活动 to 20__ Years __ 月 活动 活动 活动 活动 活动.

活动内容：从_月__号晚上18：00开始到20__年_月__日21：00，餐饮一次性消费满2000以上，在活动期内本人客房入住达二晚以上，棋牌/KTV一次消费满300元以上的客人结帐时可到收银台领取幸运金蛋卡，每天限提供50个金蛋，凭幸运金蛋卡可到大堂金蛋林中从工作人员手中领取幸运小锤，选择自己喜欢的几号金蛋，奋力砸下去，顿时金花四溅，幸运瞬间降临，给来酒店消费的客人带去节日的祝福与慰问。客人凭掉落的奖品卡片到商场领取相印的奖品。

Activity content: From ____ -No. 18:00 in the evening to 20__, month __ day 21:00, catering consumption over 2000 at one time, I stay in the room during the event period to reach more than two nights, chess/KTVGuests who spend more than 300 yuan at a time can get the lucky golden egg card at the cashier when checking out, and provide 50 golden eggs per day. With the lucky golden egg card, you can get the lucky hammer from the staff in the lobby gold egg forest.Choose a number of golden eggs you like, and strive to smash it. Suddenly the golden flower splashes, lucky comes instantly, bringing the guests who spending the hotel to bring the festival blessings and condolences.The guests went to the mall to receive the printed prizes based on the drop of prize cards.

现场布置和奖品明细附后：

Live layout and prizes are attached to the back:

奖品：特等奖2名（奖品价值1000元左右，由供应商赞助）。

Prize: 2 special prizes (the prize is worth about 1,000 yuan, sponsored by suppliers).

1等奖4名（奖品价值500元左右，由供应赞助）。

1 1 prize (the prize is worth about 500 yuan, which is sponsored by supply).

2等奖8名酒店标准客房1间或餐饮消费券（200元/张）。

2 Prize of 8 hotels in the standard room or catering consumer coupon (200 yuan/piece).

3等奖30名酒店自助餐券一张或棋牌室消费券一张（价值50元）。

3 Prize of 30 hotel buffet coupons or one chess and card room consumer coupon (worth 50 yuan).

幸运奖（价值15元左右）酒店商务小礼品，（牛牛绒毛玩偶一个）。

Lucky Award (worth about 15 yuan) Hotel business small gifts, (one Niu Niu fluff doll).