五一促销活动策划方案范文优秀4篇

使用促销手段，旨在对消费者或经销商提供短程激励。在一段时间内调动人们的购买热情，培养顾客的兴趣和使用爱好，使顾客尽快地了解产品。这里给大家分享一些关于五一促销活动策划方案范文，供大家参考。这次帅气的小编为您整理了五一促销活动策划方案范文优秀4篇，希望能够帮助到大家。

内容导航

促销活动策划方案 篇1促销活动策划方案 篇2促销活动策划方案 篇3促销活动策划方案 篇4

促销活动策划方案 篇1

一、活动目标

1、 Activity Objectives

为感谢广大客户长期以来对本支行的关心和支持，进一步提升本支行的市场影响力，本支行以感恩之心举办以下营销活动，努力回报客户的信任，致力提升客户价值，和客户共谋发展，分享创造硕果。

In order to thank the customers for their long-term concern and support for the sub branch and further enhance its market influence, the sub branch held the following marketing activities with gratitude to repay customers' trust, strive to improve customer value, seek common development with customers, and share and create fruitful results.

二、活动内容

2、 Activity content

（一）开展“存款拿大奖，福气喜临门”主题活动

（1） Carry out the theme activity of "Winning the Grand Prize in Deposit, Bringing Happiness"

1、活动对象：支行全体存款客户。

1. Target: all deposit customers of the sub branch.

2、活动时间：20__年5月1日—20__年5月7日。

2. Activity time: 20__ May 1-20__ May 7.

2. Activity time: 20__ May 1-20__ May 7.

2. Activity time: 20__ May 1-20__ May 7.

3、活动规则：活动期间，凡是到支行办理存款业务满____元的客户即可获得一次抽奖资格，活动期末抽取20名幸运客户，分别赢取价值____元的__商品。

3. Activity rules: during the activity period, any person who goes to the sub branch to handle the deposit business is full____ Customers worth RMB will be eligible for a raffle. At the end of the activity, 20 lucky customers will be selected to win the value respectively____ Yuan__ Merchandise.

（二）开展“贷款喜得奖，好运日日来”主题活动

（2） Carry out the theme activity of "Happy Loan, Good Luck Day"

1、活动对象：支行全体贷款客户。

1. Target: all loan customers of the sub branch.

2、活动时间：20__年5月1日—20__年5月7日。

2. Activity time: 20__ May 1-20__ May 7.

2. Activity time: 20__ May 1-20__ May 7.

2. Activity time: 20__ May 1-20__ May 7.

3、活动规则：活动期间，凡是到支行办理贷款业务的客户即可获得一次抽奖资格，活动期末抽取20名幸运客户，分别赢取价值____元的__商品。

3. Activity rules: During the activity, all customers who go to the sub branch for loan business can be eligible for a raffle. At the end of the activity, 20 lucky customers will be selected to win value respectively____ Yuan__ Merchandise.

（三）开展“用电子银行，得惊喜好礼”主题活动

（3） Carry out the theme activity of "surprise and gift with electronic banking"

1、活动对象：支行全体企业网银、个人网银和手机银行客户。

1. Target: all corporate online banking, personal online banking and mobile banking customers of the sub branch.

2、活动时间：20__年5月1日—20__年5月7日。

2. Activity time: 20__ May 1-20__ May 7.

2. Activity time: 20__ May 1-20__ May 7.

2. Activity time: 20__ May 1-20__ May 7.

3、活动规则：活动期间，一是支行企业网上银行客户使用企业网银完成账务类交易5笔（含)以上，累计金额达100万元即可参与抽奖，活动期末抽取10名幸运客户，分别获赠价值____元的__商品，二是支行个人网上银行客户、手机银行客户分别完成个人网上银行、手机银行账务类交易5笔(含）以上，且每笔金额超过200元即可参与抽奖，各获赠以下奖品：一等奖20名（个人网银和手机银行用户各10名），分别赢取价值____元的__商品，二等奖500名（个人网银和手机银行用户各250名），分别获赠100元话费充值卡一张。

3. Activity rules: During the activity, first, the sub branch enterprise online banking customers completed more than 5 (including) accounting transactions using enterprise online banking, and can participate in the raffle if the accumulated amount reaches 1 million yuan. At the end of the activity, 10 lucky customers will be selected to receive free value____ Yuan__ For commodities, the second is that sub branch personal online banking customers and mobile banking customers have completed more than 5 (including) personal online banking and mobile banking accounting transactions respectively, and each transaction amount exceeds 200 yuan, they can participate in the lottery, and each will receive the following prizes: 20 first prizes (10 personal online banking and 10 mobile banking users), and win the value respectively____ Yuan__ For commodities, 500 second prizes (250 users of personal online banking and mobile banking respectively) will be awarded, and each of them will be given a 100 yuan recharge card.

三、活动安排

3、 Event arrangement

活动结束后在5月中旬抽奖，抽奖在公证部门的公证下进行，由电脑随机抽奖，获奖信息在支行各网点营业厅公布，并到指定地点领取奖品。

After the activity, the lottery will be drawn in the middle of May. The lottery will be conducted under the notarization of the notary department and will be randomly drawn by the computer. The award-winning information will be announced in the business office of each branch and the prizes will be received at the designated place.

四、活动声明

4、 Activity Statement

自获奖名单公布起一个月内，客户未来指定地点领取奖品，视为客户自动放弃。

Within one month from the announcement of the winning list, the customer will receive the prize at the designated place in the future, which will be deemed as the customer's automatic waiver.

五、活动宣传

5、 Campaign publicity

（一）本支行各营业网点张贴本次营销活动的宣传海报，活动信息通过LED屏幕滚动播出。

（1） Each business outlet of the sub branch will post the promotional posters of this marketing activity, and the activity information will be broadcast through the LED screen.

（二）本支行通过电视、报刊等媒体对本次营销活动进行宣传。

（2） The Sub branch publicized this marketing activity through TV, newspapers and other media.

（三）本支行各部门和营业网点解答客户有关本次营销活动的咨询。

（3） All departments and business outlets of the sub branch answered customers' inquiries about this marketing activity.

促销活动策划方案 篇2

一、活动方式

1、 Activity mode

1、凡在4.15日至5.1期间，凭购物小票可在收银台处加1元可换取价值5元的商品，满68元的顾客加2元可换购价值10元的商品，购物100元以上的顾客加5元可换购“时尚运动T恤”一件。（5.1日前换小票，活动日开始一票换物。换购商品为袜子，内裤、背心、简易T恤等，此活动需设置最低消费标准。）

1. During the period from April 15 to May 1, you can add 1 yuan to the cash register to exchange for 5 yuan worth of goods, add 2 yuan to exchange for 10 yuan worth of goods for customers over 68 yuan, and add 5 yuan to exchange for a "fashion sports T-shirt" for customers over 100 yuan. (A small ticket will be exchanged before the 5.1 day, and one ticket will be exchanged on the activity day. The commodities to be exchanged are socks, underpants, vests, simple T-shirts, etc. The minimum consumption standard should be set for this activity.)

2、 凡一次性购物满68元的顾客，凭当日单张购物小票可到收银台免费办理积分卡一张；在活动时间内可享受双倍积分。当日购物满588元客户可赠送会员卡，可在任何棉之家连锁店内享受会员折扣。（特价商品、换购赠品后不参加积分活动，兑换积分卡后及时收回小票）

2. Customers who buy more than 68 yuan at one time can apply for a free point card at the cashier with a single shopping receipt of the day; Enjoy double points during the activity time. Customers who buy more than 588 yuan on the same day can get a membership card as a gift and enjoy a membership discount in any Cotton Home chain store. (Do not participate in the points activity after the special price goods and gifts are exchanged, and take back the small ticket in time after exchanging the point card)

3、 会员专利优惠产品，为了吸引更多会员客户购物，设置少量款式服饰进行折上折，即在活动折扣基础上再享受会员专利。（此方式需要新款、高利润产品为依托）

3. In order to attract more member customers to shop, we set up a small number of style clothing for discount, that is, we can enjoy member patents on the basis of activity discounts. (This method needs to rely on new and high profit products)

4、 买赠及折扣 最常规手段，达到一定消费额后返还比例赠品（例，满38送袜子，满68送背心及等价吊带、满128送运动衫等。具体赠送礼品需要尽快确定购买。折扣产品不参与此方案）。

4. The most common means of buying gifts and discounts is to return proportional gifts after reaching a certain amount of consumption (for example, socks for 38%, vests and equivalent straps for 68%, sweatshirts for 128%, etc.). Specific gifts need to be purchased as soon as possible. Discount products will not participate in this scheme.

5、 购物反馈 4.15—5.1日进店消费顾客，可于活动期间持购物小票到店内抵现金使用。（要提前确定好反馈比例）

5. Shopping feedback: Customers who enter the store from April 15 to May 1 can take shopping receipts to the store for cash during the activity. (The feedback proportion should be determined in advance)

二、注意事项

2、 Precautions

1、 人员准备，提前按岗位明确，责任到人，避免活动期间有环节出错。

1. Personnel preparation shall be defined according to the position in advance, and the responsibility shall be assigned to each person to avoid mistakes during the activity.

2、 货品准备，购置好促销品及具体折扣，保证参与活动产品的供应（建议进购一批专用促销服饰）。

2. Prepare goods, purchase promotional products and specific discounts, and ensure the supply of products participating in activities (it is recommended to purchase a batch of special promotional clothing).

3、 赠品、附件准备，赠品数量充足，保证供应。确认好所需附件，提前购买全。

3. Prepare gifts and accessories in sufficient quantity to ensure supply. Confirm the required accessories and purchase them in advance.

（店内所经营产品及需采购赠品，杯子，脸盆等家用品，衣架，皮条等附件品）

(The products in the store and the gifts to be purchased, cups, washbasins and other household items, clothes hangers, leather strips and other accessories)

4、 沟通方面，确认好参与活动店面，日期以及各店活动方式。

4. In terms of communication, confirm the store, date and activity method of each store.

促销活动策划方案 篇3

活动背景分析：

Activity background analysis:

五一节日期间，各商家比着打折让利销售的行为让人担忧，认为从表面上看起来红红火火的假日销售，只是消费者将昨天、明天或下个月的消费集中在几天内进行。为了引导消费，激发节日冲动性消费，并且要想在五一期间取得较好的销售业绩和较有影响力的社会效应，提升企业形象及以文明经商的特点，应该举办与节日相应的各种活动，使消费者在享受多元化服务的同时，增加随机消费的欲望。拟策划以下五一节日主题系列活动，活动方案如下：

During the May Day holiday, businesses worried about their sales by giving discounts and profits. They thought that the seemingly prosperous holiday sales were just a few days when consumers concentrated their consumption yesterday, tomorrow or next month. In order to guide consumption, stimulate holiday impulse consumption, and to achieve better sales performance and more influential social effects during the May Day holiday, improve the corporate image and the characteristics of civilized business, various activities corresponding to the holiday should be held to increase consumers' desire for random consumption while enjoying diversified services. It is planned to plan the following May Day themed activities, and the program is as follows:

一、系列活动主题：

1、 Series theme:

1五月购物赠大礼，欢乐假期全家乐

1. A gift for shopping in May, a happy holiday for the whole family

二、活动时间：

2、 Activity time:

20__年5月1日——5日

20__ May 1-5

三、活动内容：

3、 Activity content:

（一）购物疯狂送，好运自然来；

（1） When shopping crazily, good luck will come naturally;

活动期间一次性在本商场超市区购物（特价除外）：

One time shopping in the supermarket area of the mall during the activity (except special price):

满38元以上送新鲜鸡蛋5个或面条一袋

Free 5 fresh eggs or a bag of noodles if the price is more than 38 yuan

满68元以上送___或面值5元福利彩票刮刮乐一张

Free for more than 68 yuan___ Or a 5 yuan welfare lottery ticket

满118元以上送高级卷纸1条或面值10元福利彩票刮刮乐一张

One piece of high-grade roll paper or one piece of scratch music with a face value of 10 yuan welfare lottery ticket will be given for those above 118 yuan

(二)VIP客户尊享，5元超值大换购！

（2） VIP customers enjoy it, and you can exchange it for 5 yuan!

活动期间一次性在本商场超市区购物满51元以上，凭单张电脑小票加会员卡即可在商场出口处加5元超值换购价值20元以上超值商品。（单张电脑小票最多限换购一件商品）

During the activity, if you buy more than 51 yuan in the supermarket area of the mall at one time, you can add 5 yuan at the exit of the mall with a computer receipt and a membership card to exchange for more than 20 yuan worth of value-added goods. (A single computer receipt can only be exchanged for one commodity)

由采购部于4月30日前提供一系列零售价接近20元的近期或滞销而又不可退货的商品作为此次换购的商品（要求商品有一定体量）。使此活动在带动客流量提高客单价的同时减轻本商场滞销商品、近期商品的积压与库存，从而一举两得。

Before April 30, the Procurement Department will provide a series of recent or unsalable but non returnable commodities with a retail price of nearly 20 yuan as the commodities to be exchanged for this purchase (a certain volume of commodities is required). This activity will not only drive the passenger flow and increase the customer price, but also reduce the backlog and inventory of unsalable goods and recent goods in the mall, so as to kill two birds with one stone.

活动期间：商场全部专柜必须参加特价DM单宣传，并提供不少于五个（或全场促销方案）超低价特价商品进行促销。促销方案及特价须报商场总经办审核。超市区提供会员超低价促销商品不少于20个单品。

During the activity period: all counters in the mall must participate in the promotion of special price DMs, and provide at least five (or the whole promotion program) super low price special products for promotion. The promotion scheme and special price shall be submitted to the General Manager's Office of the mall for approval. The supermarket area provides members with at least 20 pieces of super low price promotional products.

促销热点：每天精选出10种左右的超低价商品，要求确定合理的品种、供货量和超低价，保证具有强大的吸引力和价格冲击力，一方面限制个人购买数量，另一方面保证当天足量供应，避免在短时间内哄抢一空；如：散装大米5月1日超低价销售，___元/斤，家鸡蛋5月2日超低价销售，___元/斤。使活动掀起两个高潮。

Hot spots of promotion: about 10 kinds of super low price commodities are selected every day. It is required to determine reasonable varieties, supply volume and super low price to ensure strong attraction and price impact. On the one hand, it is required to limit the number of individual purchases, on the other hand, it is required to ensure sufficient supply on the day to avoid a rush to empty in a short time; For example, bulk rice was sold at an ultra-low price on May 1___ RMB/jin, eggs sold at super low price on May 2___ RMB/500g. Make the activity set off two climaxes.

促销活动策划方案 篇4

一、活动背景及目的

1、 Background and purpose

五一劳动节做为全国法定假期，放假三天，放假时间较短外出旅游时间不够，留着深圳的客户较多，项目需要做些促销和暖场活动吸引客户，保证现场氛围，促进销售！

The Labor Day is a national statutory holiday, with a three-day holiday. The holiday is short and there is not enough time to travel. There are many customers in Shenzhen. The project needs to do some promotions and warm-up activities to attract customers, ensure the on-site atmosphere and promote sales!

二、活动时间

2、 Activity time

5月1—3日

May 1-3

三、活动地点

3、 Venue

金地__营销中心

Jindi__ Marketing Center

四、活动对象

4、 Active Object

金地__所有到访业主、客户

Jindi__ All visited owners and customers

五、活动主题

5、 Theme

爱运动，爱健康，__运动闯关游戏总动员

Love sports, love health__ Sports Challenge Game Story

六、活动内容

6、 Activity content

1、到访有礼——5月1—3日

May 1-3到访金地__的客户，可领取精美小兔台灯1台。

备注：每日限前20名，每批客户限领取1台，先到先得，领完即止。

Remark: The top 20 customers are allowed to receive one set per day, first come, first served, and the end of receiving.

2、周末去__“你抢货，峰买单”活动

2. Go on weekends__ "You grab the goods, and the peak pays the bill" activity

活动时间：5月1—3日

May 1-3 下午3：00开始

活动场地：金地__项目现场

Venue: Jindi__ Project site

活动对象：__业主、近期到访客户

Active objects:__ The Owner and recently visited customers

活动内容：金地__为了感谢各位业主及社会人士对项目的支持，特举办这个活动，参与活动需要关注金地__官方微信，回复“我要抢万元商品”姓名及联系方式，活动当天根据报名业主抽取十九个名额参与该活动（活动分10组进行，两人一组的形式参与（388元单独参加）；每次抽取4位的业主或客户，第一轮被抽取的业主或客户参与完活动再抽取下一轮参与者，直到19个名额用完），被抽到的业主或客户从我们客服人员手中抽取金额卡一张；抽完金额卡的业主或客户在我们客服人员的指引下在指定的地点参与抢商品活动，客服人员会发出口令开始计时，必须在指定的时间内完成拿商品并按要求出商品区。

Activity content: Jindi__ In order to thank all the owners and social personages for their support to the project, this activity is specially held. To participate in the activity, we need to pay attention to Jindi__ Official WeChat, reply to the name and contact information of "I want to grab 10000 yuan of goods". On the day of the activity, 19 people will be selected according to the registered owners to participate in the activity (the activity will be conducted in 10 groups, and two people will participate in the form of a group (388 yuan alone); Four owners or customers are selected at a time, and the selected owners or customers in the first round participate in the activity and then select the next round of participants until 19 seats are used up), and the selected owners or customers draw an amount card from our customer service personnel; The owner or customer who has drawn the amount card will participate in the commodity snatching activity at the designated place under the guidance of our customer service personnel. The customer service personnel will issue a password to start timing, and must complete the commodity taking within the specified time and leave the commodity area as required.

①、如果在规定时间内拿出的商品总金额在所抽取的金额卡范围内（金额卡±10元范围内），则商品归客户所有；

① If the total amount of the goods taken out within the specified time is within the range of the amount card drawn (within ± 10 yuan of the amount card), the goods belong to the customer;

②、如果客户在规定的时间内拿出的商品总金额不在所抽取的金额卡数额范围内，客户需要退回所有的商品，我们给予一个鼓励奖品。（可以从自己拿出的商品中任意选取一件作为鼓励奖）

② If the total amount of goods taken out by the customer within the specified time is not within the amount of the amount card drawn, the customer needs to return all goods, and we will give an incentive prize. (You can choose one of your own products as an incentive award)

提示：超时则视为比赛结束，参与活动的时候必须按照我们划定的地点范围内。如果超出范围则比赛结束！

Tip: The overtime is regarded as the end of the game, and the participation must be in accordance with our designated location. If it is out of range, the game is over!

报名方式：参与活动需要关注金地__官方微信，回复“我要抢万元商品”姓名及联系方式，活动当天到场参与抽奖，被抽出的业主或客户才可以参与活动！

Registration method: Jindi should be paid attention to when participating in the activity__ Official WeChat, reply the name and contact information of "I want to grab 10000 yuan of goods", and participate in the lottery on the day of the activity. Only the owners or customers who are drawn out can participate in the activity!

金额卡设置：共有以下4种面额，分别是88元、188元、288元和388元！

Amount card settings: There are four denominations, namely 88 yuan, 188 yuan, 288 yuan and 388 yuan!

3、现场暖场活动

3. Site warming activities

“峰狂”运动闯关游戏

"Feng Kuang" Sports Challenge Game

参与者需到营销中心前台领取金地__圣诞游戏通关券，需持有体验卷，才能参加通关活动的；现场共设有3个互动游戏，可以选择性参与。每通关一项可盖通关戳一个，根据通关戳个数，兑换相应奖品。

Participants need to go to the front desk of the marketing center to get gold__ The customs clearance coupon of the Christmas game can only be used to participate in customs clearance activities with the experience volume; There are 3 interactive games on site, which can be selected for participation. Each clearance item can be stamped with a clearance stamp, and corresponding prizes can be exchanged according to the number of clearance stamps.

活动具体形式：

Specific forms of activities:

①、“峰狂”歌唱——现场有点唱机，参与客户需持通关活动参与券，在工作人员的安排下完整演绎一首歌曲，便可获得一个通关戳。

① "Feng Kuang" singing - There is a jukebox on the spot, and customers who participate in the customs clearance activities need to hold a ticket to perform a complete song under the arrangement of the staff to obtain a customs clearance stamp.

②、“峰狂”投篮——参与客户需持通关活动参与券，在工作人员的安排下参与投篮机通关游戏；通过3关及以上便可获得一个通关戳。

② . "Peak Crazy" shooting - participating customers need to hold a ticket for customs clearance activities and participate in the clearance game of the shooting machine under the arrangement of the staff; A clearance stamp can be obtained by passing 3 or more levels.

③、“峰狂”套圈——参与客户需持有通关活动参与券，在工作人员的安排下参与该活动；在该套圈活动中参与者可以获得10个圈圈，套中目标5个及以上便可获得一个通关戳。

③ . "Feng Kuang" Ferry - Participating customers need to hold a ticket for customs clearance activities and participate in the activities under the arrangement of staff; In this ring activity, participants can get 10 circles, and 5 or more targets can get a clearance stamp.

七、“峰狂”砸金蛋

7、 "Feng Kuang" smashes golden eggs

凡是5月1—3日

May 1-3成功认购金地__的客户可以参与砸金蛋一枚，金蛋奖品设置如下：

一等奖——每天1个——3个月物管费

First prize - 1 per day - 3 months property management fee

二等奖——每天2个——足浴盆

Second prize - 2 per day - foot bath

三等奖——每天3个——电烤箱

Third prize - 3 per day - electric oven

四等奖——每天4个——榨汁机

Fourth prize - 4 per day - juicer